- AI Doesn’t Just Have an Energy Problem. It Has a Permission Problem.
Last year, Pennsylvania Governor Josh Shapiro was boasting about landing a huge AI data center. Last month he imposed strict new requirements on the next ones. Texas Governor Greg Abbott froze new…
- Reputation is one of the most misunderstood assets in business.
Most leadership teams treat it as a communications function: something to activate after the strategic decisions have already been made. A press release once the deal closes. A statement once the crisis…
- Why Problem-Finding Is Becoming the Real Differentiator in Communications
Published in O’Dwyers Our job is changing. We are still problem solvers, and traditional communications work still matters. But it is no longer enough. Increasingly, the work that differentiates effective communications leaders…
- Think of your reputation—before it’s too late
As with financial risk oversight, reputational risk thinking requires the continuous, systematic, and proactive attention of the board. Most boards discuss reputation the way they discuss succession planning—reluctantly, reactively, and usually too…
- Public Affairs: How Smaller Organizations Can Shape Policy Conversations
30 July 2025 Reading Time: 3 minutes by Elie Jacobs: Conventional wisdom – for whatever it is currently worth – suggests that startups and scaleups should focus on funding and product development first and…
- How to avoid reputational pitfalls
By Elie Jacobs Reputation crises don’t come out of nowhere—they follow patterns. For board directors and senior management, recognising these patterns isn’t just helpful—it’s a strategic imperative. Each phase of a company’s…
- A.I.’s Limits: Where Human Judgment Outshines in Critical Decisions
by Elie Jacobs In the final moments of the Apollo 11 crew’s descent to the lunar surface, an unexpected warning light flashed: “1202.” Neither Neil Armstrong nor Buzz Aldrin recognized the error…
- Mastering U.S. Expansion: Reputation Protection Strategies for Foreign Companies
Any foreign company wanting to make progress in the United States will need cast-iron strategies to protect its reputation. The Founding Fathers were unusually prescient, but even they may not have had…
- Navigating the Tightrope: Building Resiliency in the Trump Era
By Frank DeMaria and Elie Jacobs.Read the article on O’Dwyers here. If you’re reading this, the world hasn’t ended, and the freedom of the press remains sacrosanct—if damaged. That’s the good news.…
- 7 ways to raise growth finance in tough markets
Investors have had their fingers burned and now, more than ever, are seeking reliable and sustainable businesses to back. For an unbroken run of well over a decade after the 2007 global…
- Purposeful Communications Is Now Purposeful Advisors
The new name better represents the broader scope of services clients need to engage with their stakeholders effectively. New York, NY, January 24, 2024 – Purposeful Communications, the seven-year-old strategic communications firm…
- Elie Jacobs Joins Purposeful Communications as Partner
Brings nearly two decades of public affairs and critical communications experience NEW YORK, May 27, 2021 – Purposeful Communications, a strategic marketing communications firm, has appointed longtime senior advisor Elie Jacobs as…