Washington, D.C.-based specialty finance firm engaged us to address reputation and risk management challenges across its growing portfolio of companies. With diverse investments, the firm recognized the need to protect its brand while ensuring portfolio companies maintained alignment with its core values. We created a robust crisis management framework to mitigate risks, including tailored protocols, leadership training, and scenario planning to address potential regulatory or reputational challenges.

Start-up Next-Generation Data Company – New York-based technology start-up attempting to reinvent how consumers can monetize their data by enabling the company’s platform access across their subscriptions. Working directly with the founder and Chief of Staff, we began the mandate by holding a half-day session to review the business model and data landscape. Before the product launch, we developed a messaging platform for various audiences, including investors, B-to-B, and broad consumer messages and positioning. We acted as the outsourced communications team, doing the blocking and tackling functions, such as press release drafting, media pitching, B-to-B social media strategy, and website/material development. Our efforts resulted in media coverage in trade and mainstream publications, including The Wall Street Journal, in advance of their seed funding round.

Start-up Energy and Infrastructure Development Company – US-based, veteran-owned holding company focused on energy and infrastructure development in Vietnam. Working directly with the founder and CEO, we began our mandate by developing a targeted set of messages designed to favorably position the company’s gas-fired power plant project amongst US and Vietnamese audiences. We facilitated meetings with top-tier press, resulting in inclusion in articles in trade publications and international media.

Scale-up Additive Manufacturing Company – Producer of engineered metal powders for industrial 3D printing since the announcement of their Series A. Initially working through their venture investor, our mandate was to assist with announcing the funding and promoting it to the trade media. We now have a direct relationship with the founders and senior management team and serve as their marketing communications team. Our work involves all aspects of marketing, including profile raising, media relations, social media, tradeshow management, branding, website development, product launches, presentation drafting, script writing, and content development.

Renewable Energy Company - We began working with this NASDAQ-listed mid-cap biofuels company, initially assisting with investor relations. Quickly recognizing that the initial mandate did not address the company’s primary issues, we refocused our work on overall messaging, reputation management, crisis preparation and planning, message refinement, and corporate positioning. In addition to trade and business press relations, we helped the government relations team develop and deliver more effective messaging. We worked to re-position the company within its industry and various member associations. We also refined the investor message delivered to institutional investors to help stabilize the stock price.

Purposeful Advisors partnered with one of New York’s top law firms to guide strategic communications around a high-stakes lawsuit against a world-renowned university. The case centered on the abrupt dismissal of the head of its cancer center—one of the most prominent in the world—following controversy over his personal social media activity on a politically charged issue. With global media attention, reputational risk for multiple parties, and heightened cultural sensitivities, Purposeful worked hand-in-hand with counsel to manage the narrative, minimize collateral damage, and ensure the client’s position was understood in the public arena.