How we work
We work as a strategic partner to your leadership team, in the rooms where decisions are made. Every piece of work traces back to what the company is trying to achieve, and we measure it by progress on those goals, not by the volume of coverage.
We build the right team around the assignment: founding-partner counsel, experienced senior advisors and specialist expertise where it matters. The people you meet at the start stay deeply involved throughout.
What we do
Strategic Communications
Positioning, messaging, media relations and executive visibility for the moments that define a company.
Reputation Management
Executive profile, third-party validation, media and what search and AI say about you, so audiences that have never met you take the company seriously.
Public Affairs
Reading how policy and politics are moving in your industry, so you can see the opportunities early and make your case to the lawmakers, regulators and agencies that shape your market.
Crisis & Litigation
Readiness before a crisis, a steady hand during one and a path back after, always in step with counsel.
M&A Communications
Announcements, stakeholder sequencing and integration messaging as well-built as the deal itself.
Narrative Intelligence
We watch the gap between what you say and what everyone else thinks, and tell you what it means.
Where we come in
Everything in between
Across all practicesThe founding partners embed with your leadership team, handling positioning, media, stakeholders and policy as your goals change.
You’re raising
Strategic CommunicationsInvestor narrative and pitch language, announcement strategy and timing, founder talking points and media prep, and the note to your team, customers and existing investors.
You’re launching
Strategic CommunicationsA launch story that holds up to scrutiny, the audiences and outlets that matter most, press materials and a spokesperson ready for the hard questions.
You’re doing a deal
M&A CommunicationsThe announcement, the order in which employees, customers and investors hear it, and the integration messaging that keeps everyone on board afterward.
You’re the story now
Reputation ManagementFounder positioning, bylines and speaking, media training that sticks and a LinkedIn presence that sounds like you and builds trust with the people you need.
Regulators are watching
Public AffairsKnowing which lawmakers and agencies shape your market, getting your case in front of them early and bringing in the right lobbyists when the fight calls for it.
Something’s gone wrong
Crisis & LitigationA steady hand when a customer, a reporter, a regulator or a lawsuit comes calling, a plan that works alongside your lawyers and a path back once it’s over.
You’re not sure it’s landing
Narrative IntelligenceConfidential interviews with the investors, customers, partners and board members who shape your future, a read on what AI tells people who ask about you, and a plain account of where your story holds and where it breaks.
How to work with us
50-Day Sprint
Fifty days to pin down who you are, why it matters and how to tell the world, with the materials to back it up and a clear view of the risks that could get in the way.
Retained counsel
The founding partners embed with your leadership team, handling positioning, media, stakeholders and policy as your goals change.
Defined projects
A set scope and timeline for a launch, a raise, a deal, a crisis or a policy push.
Standing advisory
A regular check-in with the founding partners for teams that want senior judgment on call before they need a full program.
Selected work
Exiting a sensitive investment without a headline
A sustainable investment fund had to recall a fleet of cars leased mostly to gig drivers. We were in before the first customer notice went out, and every vehicle came back without incident or a negative story.
Building a Washington presence from zero
A U.S. veteran-owned energy developer in South East Asia had no license, no product and no profile in Washington. We built its narrative, full web presence, video and content, secured meetings with relevant trade outlets and top-tier press, and brought in and worked hand in hand with a lobbying firm to secure meetings across Capitol Hill, the executive branch and port authorities.
A public company takes back its story
A Nasdaq-listed renewable fuels company was letting day traders and fringe activists define it. We refocused the engagement on positioning and crisis preparation, and sharpened the message its team carried to Washington and to institutional investors.
From controversy to a brand for its second decade
A translation controversy put a beloved global digital library at odds with parts of the community it serves. We counseled its CEO through the blowback before any contract was signed, then built the research, messaging and crisis playbook it needed to hold its ground.
A seed round with the Journal behind it
A New York data privacy startup needed credibility before its product reached the market. It went into its seed round with a Wall Street Journal feature and trade coverage behind it, and closed $3.4 million.
Scaling a category leader
A maker of engineered metal powders for 3D printing hired us through its venture investor to announce a funding round. We became its full marketing communications team, earning coverage in five top industry publications, growing its LinkedIn following from 200 to 3,500 in a year, and producing launch materials that supported its Series B.
Founding partners
- 35+ years of agency and in-house experience
- Brunswick Group, London and New York
- Global Head of Communications, NASDAQ
- Head of Corporate Communications, Newsweek
- Global Head of Media Relations, Thomson Reuters
frank@purposefuladv.com · +1 347 647 0284
- 25+ years of agency and campaign experience
- Brunswick Group, Public Strategies, Sloane & Co., GPG, Kivvit
- Senior Advisor, Crumpton Global
- Political Partner, Truman National Security Project
- Member, Chatham House, Mixing Board
elie@purposefuladv.com · +1 646 330 2585
Senior advisors
Our senior advisors in New York, Washington and London extend the partners’ reach into national security and defense, intelligence, cybersecurity, geopolitical and security risk, health and life sciences, online reputation and emerging technology. We bring them in when a matter calls for it, and a founding partner stays in charge from start to finish.
Insights
- AI Doesn’t Just Have an Energy Problem. It Has a Permission Problem.
- Dual-Use Founders Have a Reputation Balance Sheet. Most Aren’t Managing It.
- Reputation is one of the most misunderstood assets in business.
- Pentagon Red Team Expert Anthony Johnson Joins Purposeful Advisors
- Why Problem-Finding Is Becoming the Real Differentiator in Communications
- Havilah Clarke Joins Purposeful Advisors as Managing Director