- Dual-Use Founders Have a Reputation Balance Sheet. Most Aren’t Managing It.
Defense tech is having its moment. Investors put more than $14.6 billion into military and national-security startups in just the first five months of 2026, already ahead of 2025’s full-year record of…
- Pentagon Red Team Expert Anthony Johnson Joins Purposeful Advisors
Former Pentagon advisor expands the firm’s work on national security, dual-use technology, and regulatory risk facing technology companies NEW YORK, NY and WASHINGTON, DC, February 26, 2026 – Purposeful Advisors has added…
- When Companies Take a Stand
How to Navigate the Risks and Rewards of Signing Open Letters In April 2021, more than 1,800 business leaders, including the CEOs of Merck, American Airlines, and Levi Strauss, signed a public…
- Founder Brand or Company Brand? Why the Best VCs Invest in Both
In venture capital, the founder is often the face of the company. And for good reason: bold, visionary leaders are what make early-stage investing exciting and high-stakes. They tell the story. They…
- When Watchdogs Sleep: Navigating Fintech’s New Reputational Minefield
The Trump administration’s deregulatory push is reshaping the terrain for fintech companies—but not necessarily for the better. While some in the industry welcome looser oversight as a growth catalyst, the reputational risks…
- Navigating Reputation Under the New Administration: What Scaling Businesses Need to Know
As businesses look to scale in the U.S., the Trump Administration’s policies will shape how companies anticipate, identify and manage risk, respond to crises, and communicate with stakeholders. Whether it’s shifting regulatory…
- The Investor’s Secret Weapon: Prioritizing Reputation Risk in Due Diligence
What if we told you that In the calculus of investment decisions, something that can change the entire valuation of a target is often entirely ignored? Usual due diligence includes financial performance…
- Trump’s Communication Playbook: Redefining Leadership Language?
Donald Trump’s unique communication style is unlike anything America has seen in politics, and this unconventional approach has led him to the White House for a second time. Having received more votes…
- Crisis Won’t Wait for Your Calendar To Be Clear: Why You Must Prepare Now
Henry Kissinger once quipped, “There cannot be a crisis next week—my schedule is full.” If only corporate leaders could pencil in—or out—crises with such ease. In reality, businesses are rarely afforded the…
- “Do it, do it now”: The Value in Building Your Brand Early
Our cheeky misuse of a famous Arnold Schwarzenegger line notwithstanding, the imperative for start-ups to build their band narrative as soon as possible cannot be overstated. For venture investors, the success of…
- Strategic Communications: The Secret to Punching Above your Weight
In the boxing world, there’s a special kind of fighter who defies expectations—a boxer who steps into the ring against opponents larger, stronger, and more seasoned yet refuses to back down, like…
- The Impact of Climate Change on Global Markets: Greenwashing and the Need for Corporate Transparency
The urgency to address climate change is more pressing than ever. As temperatures rise, extreme weather events increase, and natural resources become scarce, the effects are rippling through global markets. The complex…