- 7 ways to raise growth finance in tough markets
Investors have had their fingers burned and now, more than ever, are seeking reliable and sustainable businesses to back. For an unbroken run of well over a decade after the 2007 global…
- Has the clock run out on TikTok? How a Chinese company blundered its way toward legislation that could ban it
On April 24th, President Joe Biden signed H.R. 815, a bill the White House said “provides supplemental emergency appropriations…to the situations in Israel, Ukraine and for assistance to the Indo-Pacific region.” Included…
- Content and Its Discontents: It is Time to Rethink Your Content Development
As penance for talking during class one morning of my senior year in high school, the teacher assigned me a 1500–word essay on “The importance of quiet and decorum in the classroom.”…
- How Scared of AI Should Corporate Boards Be? Tactics to Mitigating the Risk and Getting the Governance Right.
Artificial Intelligence (AI) is just the latest risk related to the use of technology. Still, the incredible speed of its development (and widespread media attention) and potential for misuse should put it…
- Purposeful Advisors Guide to Election Year Chaos Pt 1: Considerations for Mitigating Risk in Inbound & Outbound Foreign Investment and M&A
While the question wasn’t surprising, the context – a kindergartener’s birthday party – certainly was. You generally don’t expect to be asked, “What impact do you think the election year will have…
- Purposeful Communications Is Now Purposeful Advisors
The new name better represents the broader scope of services clients need to engage with their stakeholders effectively. New York, NY, January 24, 2024 – Purposeful Communications, the seven-year-old strategic communications firm…
- 2024 Outlook
If 2023 was the year of waiting-around-for-a-recession-that-didn’t-happen, 2024 can be summed up in one word: CHAOS. Few people outside James Gleick and people with extremely questionable personalities want chaos. Business leaders seek…
- When Will Facebook’s Chickens Come Home to Roost?
Written by Purposeful Partner, Elie Jacobs A few years ago, after some new Facebook revelation, a colleague said he felt like he was in The Twilight Zone, “am I the crazy one?…
- Misinformation and Disinformation and its Potential Impact on Small and Mid-Sized Businesses
Written by Elie Jacobs and Sierra James “Fake News,” a term popularized by former President Donald Trump, is nothing new. Distorted news material has circulated the media for centuries. Why? Because sensationalism,…
- Elie Jacobs Joins Purposeful Communications as Partner
Brings nearly two decades of public affairs and critical communications experience NEW YORK, May 27, 2021 – Purposeful Communications, a strategic marketing communications firm, has appointed longtime senior advisor Elie Jacobs as…
- Is Publicly Stating a Position on Social Issues a Required Practice for Companies?
Back in 1964, Bob Dylan foretold that “The times they are a-changin’.” He probably didn’t have corporations taking a stand on social issues in mind. Nowadays, the multinational corporations that do not…
- Communicating Directly with Key Audiences Vs. Old School Media Relations
The Disintermediation of Journalism I’ll say right off the bat that media relations is an important part of any B2B communications program, but it’s no longer the leading strategy. The number of…