Crisis Won’t Wait for Your Calendar To Be Clear: Why You Must Prepare Now
Henry Kissinger once quipped, “There cannot be a crisis next week—my schedule is full.” If only corporate leaders could pencil in—or out—crises with such ease. In reality, businesses are rarely afforded the luxury of choosing when a crisis will hit. Yet, one thing is certain: they will hit. Whether it’s a PR disaster, a product […]
“Do it, do it now”: The Value in Building Your Brand Early
Our cheeky misuse of a famous Arnold Schwarzenegger line notwithstanding, the imperative for start-ups to build their band narrative as soon as possible cannot be overstated. For venture investors, the success of a portfolio company is defined not just by the strength of its product, technology, or business model but also by its ability to […]
Strategic Communications: The Secret to Punching Above your Weight
In the boxing world, there’s a special kind of fighter who defies expectations—a boxer who steps into the ring against opponents larger, stronger, and more seasoned yet refuses to back down, like in the early days of Mike Tyson’s career. These underdogs, often thought to be outmatched, rely on skill, strategy, and sheer determination to […]
The Impact of Climate Change on Global Markets: Greenwashing and the Need for Corporate Transparency
The urgency to address climate change is more pressing than ever. As temperatures rise, extreme weather events increase, and natural resources become scarce, the effects are rippling through global markets. The complex relationship between climate change and the economy touches everything from agriculture and infrastructure to insurance and energy. In this context, sustainable investing isn’t […]
7 ways to raise growth finance in tough markets
Investors have had their fingers burned and now, more than ever, are seeking reliable and sustainable businesses to back. For an unbroken run of well over a decade after the 2007 global recession, venture capital and private equity backers have been flush with cash and actively courting new business founders, especially in the buoyant IT […]
Has the clock run out on TikTok? How a Chinese company blundered its way toward legislation that could ban it
On April 24th, President Joe Biden signed H.R. 815, a bill the White House said “provides supplemental emergency appropriations…to the situations in Israel, Ukraine and for assistance to the Indo-Pacific region.” Included in the $95-billion foreign aid package is “Division H” or the “Protecting Americans from Foreign Adversary Controlled Applications Act,” otherwise known as the […]
How Scared of AI Should Corporate Boards Be? Tactics to Mitigating the Risk and Getting the Governance Right.
Artificial Intelligence (AI) is just the latest risk related to the use of technology. Still, the incredible speed of its development (and widespread media attention) and potential for misuse should put it close to, if not at the top, of every Board’s “pay attention” list. Over the past ten years, we’ve seen an explosion in […]
Purposeful Advisors Guide to Election Year Chaos Pt 1: Considerations for Mitigating Risk in Inbound & Outbound Foreign Investment and M&A
While the question wasn’t surprising, the context – a kindergartener’s birthday party – certainly was. You generally don’t expect to be asked, “What impact do you think the election year will have on foreign investment and M&A?” while doling out pizza and melting Carvel cake. But regardless of the setting, it’s a valid question. After […]
Purposeful Communications Is Now Purposeful Advisors
The new name better represents the broader scope of services clients need to engage with their stakeholders effectively. New York, NY, January 24, 2024 – Purposeful Communications, the seven-year-old strategic communications firm founded by Frank De Maria, former Global Head of Communications for NASDAQ, has changed its name to Purposeful Advisors. The new name speaks […]
2024 Outlook
If 2023 was the year of waiting-around-for-a-recession-that-didn’t-happen, 2024 can be summed up in one word: CHAOS. Few people outside James Gleick and people with extremely questionable personalities want chaos. Business leaders seek stability and predictability, both of which will be in short supply this year. In an attempt to rein in the chaos of 2024, […]