Elie Jacobs Joins Purposeful Communications as Partner

Brings nearly two decades of public affairs and critical communications experience NEW YORK, May 27, 2021 – Purposeful Communications, a strategic marketing communications firm, has appointed longtime senior advisor Elie Jacobs as a partner, bolstering the firm’s existing offerings and adding his deep experience in public affairs, executive and critical communications to the firm’s capabilities. […]

Is Publicly Stating a Position on Social Issues a Required Practice for Companies?

Back in 1964, Bob Dylan foretold that “The times they are a-changin’.” He probably didn’t have corporations taking a stand on social issues in mind. Nowadays, the multinational corporations that do not take positions on public policy matters are the odd ones out. It is understandable or even compulsory for large corporations to take positions […]

Communicating Directly with Key Audiences Vs. Old School Media Relations

The Disintermediation of Journalism I’ll say right off the bat that media relations is an important part of any B2B communications program, but it’s no longer the leading strategy. The number of companies communicating directly with their audiences—through social media, email marketing, webinars—is greatly increasing, and in our view has equal, if not better, weight […]

A Few Things to Consider As You’re Thinking About Creating Better Content

As early adopters of content marketing, we’ve helped dozens of brands move away from same-old marketing content to industry-defining thought leadership. If you want to strengthen the caliber of your content, here are a few tips we share with our clients who want to up their content game:Offer original thinking69% of decision-makers in LinkedIn and […]