When clients call us
You’re the story now
Founder positioning, bylines and speaking, media training that sticks and a LinkedIn presence that sounds like you and builds trust with the people you need.
Others are defining you
When short sellers, activists, competitors or old coverage are setting the narrative, we help you take it back.
Search and AI get you wrong
Outdated, thin or inaccurate results about the company or its leaders, in Google and in tools like ChatGPT.
Due diligence is coming
Ahead of a raise, a listing or a sale, when every stakeholder will be looking closely.
What we do
- Executive and founder profile building
- Third-party validation: awards, rankings, analysts and allies
- Search and AI reputation audits and remediation
- Media training and spokesperson preparation
- Thought leadership programs and bylines
- Ongoing reputation monitoring and early warning
Selected work
A public company takes back its story
A Nasdaq-listed renewable fuels company was letting day traders and fringe activists define it. We refocused the engagement on positioning and crisis preparation, and sharpened the message its team carried to Washington and to institutional investors.
From controversy to a brand for its second decade
A translation controversy put a beloved global digital library at odds with parts of the community it serves. We counseled its CEO through the blowback before any contract was signed, then built the research, messaging and crisis playbook it needed to hold its ground.
How we work
You work directly with the founding partners, Frank De Maria and Elie Jacobs, supported by senior advisors where a matter calls for specialist expertise.
Engagements run as a 50-Day Sprint, a defined project, retained counsel or standing advisory, depending on what the moment needs.
Common questions
What does reputation management include?
It covers how a company and its leaders come across in the media, in search, in AI answers and through third parties. The work ranges from building an executive’s profile to correcting inaccurate information and preparing for scrutiny.
Can you change what ChatGPT or Google says about us?
Not directly, but these tools draw on what credible sources publish. We audit what they currently say, find the gaps and errors, and build the coverage, content and structured information that improve what they find.
Is reputation work only for when something has gone wrong?
No. The most effective reputation work happens before it is needed, so that trust is already in place when a raise, a deal or a difficult moment arrives.
Do you work with individual executives?
Yes, typically founders, CEOs and senior leaders whose personal profile is closely tied to the company’s.
Talk to us
Facing a moment like this?
Schedule a call with a founding partner. We’ll tell you plainly whether and how we can help.