What we do  /  Narrative Intelligence

Narrative Intelligence

The gap between what you say and what everyone else thinks, and what it means.

Most companies know what they are saying. Fewer know how it lands. We find out, through confidential conversations with the people who shape your future and a close read of what the press, search and AI tools say about you, then turn it into a plain account of where your story holds and where it breaks.

When clients call us

You’re not sure it’s landing

Confidential interviews with the investors, customers, partners and board members who shape your future, a read on what AI tells people who ask about you, and a plain account of where your story holds and where it breaks.

Before a big moment

Ahead of a raise, a launch, a deal or a rebrand, to test the story before it goes out.

After a change

New leadership, a pivot or a difficult period, when perceptions may have shifted.

Competitors are gaining ground

To understand how the market sees you against the alternatives.

What we do

  • Confidential stakeholder interviews
  • Media and message analysis
  • Search and AI perception audits
  • Competitive narrative mapping
  • Findings and recommendations for leadership and boards
  • Ongoing perception tracking

How we work

You work directly with the founding partners, Frank De Maria and Elie Jacobs, supported by senior advisors where a matter calls for specialist expertise.

Engagements run as a 50-Day Sprint, a defined project, retained counsel or standing advisory, depending on what the moment needs.

Common questions

What is narrative intelligence?

It is research into how a company is actually perceived by the people who matter to it, compared with how it describes itself, and what to do about the difference.

Who do you interview?

Typically investors, customers, partners, board members and sometimes employees or journalists, agreed with you in advance. Interviews are confidential so people speak candidly.

How do you assess what AI tools say about a company?

We ask leading AI assistants and search tools the questions your stakeholders are likely to ask, record the answers and sources, and identify inaccuracies, gaps and patterns.

What do we receive?

A clear written account of where your story holds and where it breaks, with practical recommendations. Many clients use it as the starting point for a 50-Day Sprint.

Talk to us

Facing a moment like this?

Schedule a call with a founding partner. We’ll tell you plainly whether and how we can help.

Schedule a call

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