Content and Its Discontents: It is Time to Rethink Your Content Development

As penance for talking during class one morning of my senior year in high school, the teacher assigned me a 1500–word essay on “The importance of quiet and decorum in the classroom.” I understand it was a punishment (I probably deserved it), but anyone who read the piece would learn nothing about my view on […]

When Will Facebook’s Chickens Come Home to Roost?

Written by Purposeful Partner, Elie Jacobs A few years ago, after some new Facebook revelation, a colleague said he felt like he was in The Twilight Zone, “am I the crazy one? Has everything we’ve ever done or learned to do been completely wrong?” Fresh from losing more than a quarter of a trillion dollars […]

Misinformation and Disinformation and its Potential Impact on Small and Mid-Sized Businesses

Written by Elie Jacobs and Sierra James “Fake News,” a term popularized by former President Donald Trump, is nothing new. Distorted news material has circulated the media for centuries. Why? Because sensationalism, controversy, and divergent thinking sell. However, the age of social media kickstarted a ubiquitous problem. Misinformation and disinformation are rampant on the internet, […]